Practices that were once effective should no longer be applied once it becomes obsolete to prevent its dangerous effects on your search strategy. Chronistsempelis.com now discusses some of these obsolete practices you should cease using right away.
Targeting Multiple Keywords on the Same Page or Title Element
It is a practice that is still prevalent over the web right now, one that has to stop if you want to draw more clicks instead of annoyed users or readers. Yes, we are aware that targeting multiple keywords in the title element has once become an effective way to get several clicks. But that time has ended, specifically since Google became stricter in ranking websites.
In connection, using this practice today will only make your content sketchy and spammy, resulting in lost potential audience along the way. Over time, this will cause your website rank to decline. Hence, we suggest that you concentrate on creating a message focused on drawing clicks instead of integrating multiple raw keywords that gets you nowhere.
Creating a Page for Every Target Keyword Variant
This practice worked for a long time. But later on, we experts noticed that, yes, it may have worked, but at a cost. Creating pages for each target keyword variant compromises usability.
Considering how Google became smarter with its upgrades, the more we emphasize to cease using this practice. It is possible to create a page for all keyword variants. But, we, the experts at chronistsempelis.com, advise you to target them all in one page. This is where your creativity will come in. You will have to be creative in integrating each keyword variant in all possible places in your content, including the headline, title and Meta description.
Focusing Just on Google Results
In all search engines introduced in the world of internet, it is Google which led for a long time. So, it is only appropriate to focus your efforts on Google search results. However, Google’s period of leading has ended. Platforms like Yahoo and Bing, and other forms of online search like Cortana and Siri are now becoming a choice of preference for many users.
To conclude this, it is no longer enough to just focus your SEO efforts on Google search results. Our chronistsempelis.com experts advise you to diversify your efforts in today’s top search platforms for better optimization results.
Written Content Alone
We want to catch our audience’s interest in every post we publish. In our years in the industry, we have learned different ways to accomplish that. We learned to adapt what’s on trend. A good example of such case is in content creation. Back then, you only have to provide informative and keyword-optimized content to rank well on search engines. But then, changes began and the era of multimedia started in content creation. That era is now. New platforms and new features were introduced, and changing online demographics occurred.
What does this mean in creating content? Content is still king. However, you need to add a little spice in it if you want to stand out. Our chronistsempelis.com team managed to handle that by adding images, video and other interactive elements in the content we create and publish.
Chronistsempelis.com has been around for years, and we have seen how the Google algorithm has changed since then. Each year, a new algorithm update is launched, making all SEO professionals busier in keeping up. As each year begins, plenty of SEO practices and strategies were put to an end as well.
These are what make it vital to be updated about the latest news on SEO. Even before a year ends, it is a must to have an idea of what strategies and practices would make it in the next year. That way, you could restructure your SEO efforts as early as possible, establish it and prevent any consequences affecting your campaign. For now, we recommend that you consider the four mentioned above, and structure your SEO strategy with them in mind.